How to Set Up and Optimise Your Google My Business Profile
If you’re running a business, having an online presence is no longer optional—it’s essential. One of the best (and free!) ways to get your business noticed is by setting up and optimising your Google My Business (GMB) profile. This ensures that when potential customers search for your business, they find accurate and compelling information right away.
Let’s walk through how to set up and optimize your Google My Business profile like a pro!
Step 1: Setting Up Your Google My Business Profile
1.1 Claim Your Business
The first step is to claim or create your business profile. Here’s how:
- Go to Google My Business.
- Click “Manage Now” and sign in with your Google account.
- Enter your business name. If it appears in the dropdown, select it; otherwise, create a new listing.
- Choose your business category—this helps Google show your business in relevant searches.
- Enter your location details (if applicable). If you operate online or from home, you can choose to hide your address.
- Add your contact information, including phone number and website URL.
1.2 Verify Your Business
Google requires verification to ensure you’re the rightful owner. This is usually done via a postcard mailed to your business address, though in some cases, you can verify via phone, email, or video call. Follow the instructions provided by Google and complete the verification process.
Step 2: Optimizing Your Google My Business Profile
Once your business is verified, it’s time to optimize your profile to stand out.
2.1 Add Complete and Accurate Information
- Ensure your business name, address, and phone number (NAP) are consistent across all platforms.
- Fill out every field, including business hours, services, and attributes (e.g., “Women-owned,” “Wheelchair accessible”).
2.2 Upload High-Quality Photos & Videos
- Businesses with photos get 42% more requests for directions and 35% more clicks to their website.
- Include images of your storefront, interior, products, team, and happy customers.
- Add a video tour or introduction—videos are eye-catching and engaging.
2.3 Craft a Compelling Business Description
Your business description should be informative yet engaging. Briefly explain what you do, your mission, and what makes you unique. Avoid promotional language and focus on clear, helpful information.
Example: “At Bella’s Bakery, we create artisan bread and pastries using organic ingredients. Whether you need a fresh baguette for dinner or a custom cake for a special occasion, we’re here to serve you with a smile!”
2.4 Enable Messaging and Bookings
- Turn on the messaging feature to allow potential customers to contact you directly.
- If applicable, integrate a booking feature so customers can schedule appointments or reservations effortlessly.
2.5 Collect and Respond to Reviews
- Encourage satisfied customers to leave reviews—it boosts credibility and visibility.
- Respond to every review, whether positive or negative, in a professional and friendly manner.
Example Response to a Positive Review: “Thank you, Sarah! We’re so happy you loved our cupcakes. Looking forward to serving you again soon!”
Example Response to a Negative Review: “We’re sorry to hear about your experience, Tom. We’d love to make things right—please reach out to us so we can resolve this for you!”
2.6 Utilize Google Posts
- Share updates, promotions, events, or new product launches directly on your GMB profile.
- These posts appear in search results and can drive more engagement.
2.7 Monitor Insights
Google My Business provides analytics on how customers find your profile, where they come from, and what actions they take. Use this data to refine your approach and improve engagement.
Step 3: Maintain and Update Your Profile Regularly
Your GMB profile isn’t a “set it and forget it” tool—it requires regular updates.
- Keep your hours updated, especially during holidays.
- Post fresh content and promotions.
- Engage with customer questions and reviews.
Final Thoughts
A well-optimized Google My Business profile can significantly boost your local visibility and credibility. By keeping your information accurate, engaging with customers, and utilizing Google’s tools, you can attract more business and stand out in local searches.
Need help? Feel free to drop a comment or reach out—we’d love to hear how your GMB optimization journey is going!
Happy optimising! 🚀